Our history

Our History

We always cared

Authentic care, long before production.

Our Mission

Why we exist

To help every pet live a long and happy life.

To be a partner every pet parent can trust.

A pet is not something we own: it is someone we love. It changes our days, our homes and often our lives.

We want to be there for pet parents every day — in the bowl in the morning, in the treat after a walk, in the difficult moments when a pet needs special attention. Not a brand that sells a product, but a family that shares the same care.

Happy pet

Food that pets love to eat and that supports their well-being at every stage of life.

Happy you

Peace of mind for pet parents, who know exactly what they put in the bowl and why.

Always by your side

A family company that listens, answers and walks the journey with you and your pet, with a nutritional and veterinary consultancy service always available for personalised guidance.

Our Story

An Italian family, a lasting commitment

We are Italian, and everything we do is done with the love and care that only a family can give. For us, food is what brings us together and keeps us well — and pets have always had a special place in our hearts and at our table.

Our story begins in 1965, in the Italian countryside, when our grandfather started an animal feed business. He worked with farmers who knew each of their animals, and he learned from them a simple truth: when you feed an animal, you take responsibility for its life. That lesson became the first thing he passed on to us.

In 1999, more than thirty years of experience led the family towards a new passion: food for our beloved cats and dogs. It was not a change of direction, but a natural continuation — the same care, brought closer to the animals who sleep at the foot of our beds and wait for us at the door.

Since then, the family has grown, crossed oceans and welcomed new colleagues from many countries. Recipes, lines and factories have changed. What has never changed is the way we look at a pet: as a member of the family, who deserves the very best we can give.

Before there was a factory, before there was a method, there was care.

Our Story · Timeline

Our journey, milestone by milestone

Three Generations – One Idea of Care

The moments that helped shape our identity.

When it all began: animal feed

Francesco Russo starts an animal feed business in Italy. Feeding animals well, with honesty and respect: the family roots from which Farmina grew.

Our heritage

Entering the pet food world

Decades of experience in animal nutrition lead the family to a new passion: food made for our beloved dogs and cats.

Pet food

Expansion in Brazil

After years of commercial presence in Brazil, 2009 marks a real milestone: our own production facility opens in the country, marking a permanent commitment to our second home.

Worldwide

Launch of the N&D line

The birth of N&D — Natural & Delicious — the line that expresses our idea of good food for pets.

Product

Expansion in Serbia

After years of commercial presence in Serbia, 2010 marks a real milestone: our own production facility opens in the country, becoming a new home for Farmina in Europe.

Worldwide

Launch of the Vet Life line

A line for pets with special needs, created to stand beside veterinarians and families in the most delicate moments.

Product

Start of wet food production

We begin producing wet food ourselves, giving pet parents even more ways to share good food with their companions.

Production

Launch of Dental Treats

Care becomes a small daily ritual: treats that turn a moment of fun into a gesture for your pet’s well-being.

Product

Start of dry food production in the USA

Our first dry food production in the United States — an Italian heart, closer than ever to American pet parents.

Production

Launch of Creamy Treats

A new way to share a moment of joy and togetherness with your pet. The story goes on.

Product

Our Commitment

For the well-being of every animal

Caring for animals is not a slogan for us: it is a responsibility we have carried since 1965. It guides our choices every day, from the ingredients we select to the way we work.

Care in every recipe

Every recipe starts from one question: what is truly good for this pet? We create food with the attention we would give our own animals.

Uncompromising quality

Carefully selected ingredients and production we follow closely in our own plants, so that every bag and every can lives up to our name.

Ethics and respect

Respect for animals, for the people we work with and for the land that feeds us. Doing things the right way is part of how we care.

Close to pet parents

We stand beside families and veterinarians, sharing knowledge and support so that every pet can live its best life.

Happy Pet. Happy you.

We always cared. And we always will.

From 1965 to today, every step of our journey has had the same goal: the well-being of the pets who share our lives.

Why Farmina

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