Terms and Conditions - Farmina Digital Services

Version February 2026


This document constitutes a legal agreement between you, as the Dog Shelter (hereinafter also simply referred to as "Dog Shelter"), and the company Farmina Pet Foods Holding B.V. (VAT no. NL859267131B01), located at Johan Huizingalaan 400,1066 JS in Amsterdam, the Netherlands (hereinafter also simply referred to as "Company" or “Farmina”). 

"Agreement" means the terms and conditions as described in this Agreement, which are accepted by the Dog Shelter, and will be binding for the latter, by making use of the Farmina Pro Portal Dog Shelter.

PREAMBLE

  • The Company is active in the business of pet nutrition and pet food production. 
  • The Company operates through the website "farmina.com" including its mobile applications, such as the Farmina Pro application (the “Farmina Pro Portal Dog Shelter”).
  • The Company operates and manages the website as a service provider with the aim of offering pet parents a series of services dedicated to the nutrition, care, and well-being of their pets.
ART. 1 - PURPOSE OF THESE TERMS AND CONDITIONS

1.1.- The preamble forms an integral part of this Agreement. 

1.2.- The Company undertakes to make the Farmina Pro Portal Dog Shelter, indicated in the preamble, available to the Dog Shelter, so that the latter can refer its customers to the Company for pet food nutrition advice and products.

ART. 2 - DURATION 

2.1.- This contract has an initial term of 1 year starting on the date that the Dog Shelter starts using the Farmina Pro Portal Dog Shelter in accordance with this Agreement.

2.2.- Upon expiration, the Agreement will be tacitly renewed under the same conditions from year to year, unless terminated by one of the Parties serving at least 30 days’ prior written nice by registered letter with return receipt and/or email with read receipt.

2.3.- Either Party may withdraw from the contract at any time, after the first renewal, with 30 days’ notice to be sent by registered letter with return receipt and/or certified email with read receipt.

2.4.- Violation of one or more of the obligations referred to in Article 4 will entitle Farmina to either take over the management of the customer contact to guarantee the service to the final customer and/or to terminate the Agreement with the Dog Shelter with immediate effect.

ART. 3 - OBLIGATIONS OF THE COMPANY 

3.1.- The Company makes the Farmina Pro Portal Dog Shelter available to the Dog Shelter, providing adequate training to the Dog Shelter on how to use and make registrations in the Farmina Pro Portal Dog Shelter.

3.2.- The Company undertakes to ensure best endeavors that the Farmina Pro Portal Dog Shelter works correctly, with the express exclusion of any liability by the Company for malfunctions. 

3.3.– For every 5 recommendations made by the Dog Shelter to new customers (i.e. customers whose email enters the Farmina systems for the first time) that will be validated by such customers through the purchase of Farmina Product(s) by using the unique coupon code, the Dog Shelter will be awarded with a 20 kg TeamBreeder, 12 kg N&D, or 12 kg VetLife bag. The Dog Shelter can only make one recommendation per new customer. 

3.4.- The entitlement to the TeamBreeder, N&D or VetLife bag that the Dog Shelter will receive for free in accordance with clause 3.3. will be subject to the following conditions:
  • The new customers purchase the Farmina products by validating the unique coupon code, as featured in the recommendation email received from the Dog Shelter or in a nutritional plan received from Farmina based on follow up by a nutrition consultant;
  • The first purchase by the new customers starts within 30 days from receiving the unique coupon code;
  • The purchases are validated by the new customers at any of the points of sale adhering to the Farmina validation program or on the farmina.com e-shop; and
  • The recommendation and product purchase are realized in the same country.
3.5.- When the Dog Shelter has reached the 5 confirmed recommendations referred to in clause 3.3.and 3.4. the Farmina Pro Portal Dog Shelter will generate a voucher for the Dog Shelter to acquire a free  20 kg TeamBreeder, 12 kg N&D, or 12 kg VetLife bag. That bag will be the same line and recipe of the most purchased Farmina food by the Dog Shelter in the last 12 months. The free bag can be claimed from any official Farmina distributor or directly from the local Farmina Company.

3.6.- The Farmina Pro Portal Dog Shelter is only available to people over the age of 18 years. Dog Shelters may only be registered if they fulfill this requirement.

3.7.- The Company reserves the right to verify the validity of telephone and email contacts to which the recommendation has been transmitted to. A unique phone/email contact cannot be used for more than one recommendation. The Company reserves the right to cancel the validated recommendations if it detects any abuse, or suspects or detects that the recommendations validated have been granted on incorrect grounds, for example and not limited to situations where a shared contact is not authentic or if the same contact is used more than once.

3.8.- The credits accrued by the Dog Shelter in accordance with clause 3.3. can only be used to get Farmina TeamBreeder, N&D or VetLife branded products at any authorized dealer. It cannot be exchanged for cash.

3.9.- Upon termination of the Agreement all rights accrued by the Dog Shelter in accordance with clause 3.3. will expire and no new entitlements will accrue to the Dog Shelter.

3.10.- Farmina may engage its subsidiaries and/or affiliates to perform tasks and fulfill obligations under this Agreement. Farmina shall remain fully responsible and liable for all actions and omissions of such subsidiaries and affiliates as if performed by Farmina itself.

ART. 4 - DOG SHELTER OBLIGATIONS 

4.1.- The Dog Shelter will send a Farmina product recommendation through the Farmina Pro Portal Dog Shelter to each pet parent who adopts a dog from the Dog Shelter.

4.2.- The Dog Shelter ensures that it meets all legal requirements for professional practice. The Dog Shelter, in promoting and carrying out its activities, undertakes to:
  • Regularly purchase Farmina products for its dogs. 
  • Follow the product training program proposed by Farmina.
  • Use the Farmina Pro Portal Dog Shelter.
  • Explain the free consultancy service that Farmina offers through its personal Genius nutrition consultants to adopting families.
  • Propose the purchase of Farmina products to pet parents that are adopting a dog from the Dog Shelter, through making a recommendation via the Farmina Pro Portal Dog Shelter and advertising the validation of the discount code presented in the recommendation email and/or the nutritional plan that the pet parent will receive. 
  • Use the materials provided by Farmina to inform pet parents in more detail about Farmina products, promote the brand and engage in the initiatives sponsored by the Company.
  • Obtain the customers’ consent for the collection of their personal data, and inserting their personal data in the Farmina Pro Portal Dog Shelter, only and exclusively in the event that the customer has provided consent in accordance with current data privacy legislation.
  • Comply with all applicable laws and regulations, and requirements for professional practice, including but not limited to:
    • GDPR and other privacy and data protection laws for handling any personal data;
    • Directive 2005/29/EC on Unfair Commercial Practices and relevant local advertising laws;
    • Clearly disclosing the sponsored nature of any promotional posts in accordance with consumer protection and advertising guidelines.
  • Ensure that any representations made about Farmina products are truthful, accurate, and comply with consumer protection laws.
     
ART. 5 - EXCLUSIVE RIGHTS 

To the extent permitted by applicable law, the Dog Shelter for the entire duration of this Agreement undertakes not to use other systems and/or digital devices that provide the same telematic services covered by this Agreement or to promote products that are competitive with the Farmina brand.

ART. 6 - DATA PRIVACY 

6.1.- The Dog Shelter guarantees, for itself and for its staff, that the activity regarding the collection and use of customer personal data via the Farmina Pro Portal Dog Shelter will comply with current data privacy legislation and expressly agrees not to use the aforementioned data for other purposes than described in this Agreement.

6.2.- The Dog Shelter guarantees and indemnifies Farmina of any and all charges, including legal fees, in the event of claims or damages by customers, for the violation of the privacy legislation by the Dog Shelter and/or its employees.

6.3- In the event of a personal data breach, the Dog Shelter shall notify Farmina in writing within 24 hours of discovering the breach. The notification must include all relevant details of the breach, including but not limited to: the nature of the breach, the categories and approximate number of data subjects affected, the categories and approximate number of data records concerned, and any measures taken or proposed to address the breach and mitigate its possible adverse effects. The Dog Shelter shall cooperate fully with Farmina in managing and resolving the breach, including providing any additional information requested by Farmina and assisting in any required notifications to data protection authorities or affected individuals.

6.4.- The Dog Shelter hereby explicitly consents to Farmina processing and/or storing personal data, collected through the Farmina Pro Portal Dog Shelter and the Farmina website (farmina.com), worldwide, exclusively within Farmina's entities and service providers necessary for the business. Farmina will implement appropriate safeguards to ensure the security and privacy of this data.


ART. 7 - CONFIDENTIALITY 

7.1.- Each party undertakes to guarantee the confidentiality of the protected and confidential information communicated to it by the other party and related to the scope of this Agreement; "confidential" refers to all information communicated and/or received in any written, verbal, electronic form, by direct vision or any other intelligible form, including those that pass through the data processing and transmission equipment, consequently and as a result of this Agreement. More specifically, these must be understood, albeit by way of example, as information regarding the organization of the Company; the services offered by the Company; commercial information and customer management policy; the management and performance of the Company; the Company's relations with third parties, financial and marketing data, software programs, etc. 

7.2.- Confidential does not include information which, at the time of their disclosure, (i) was published or generally known to the public; (ii) information which, after being disclosed by the Disclosing Party to the Receiving Party, gets published or become generally known to the public in any other way except by making a breach of the provisions of this Agreement; (iii) Information which was in the possession of  the Receiving Party at the time of disclosure by the Disclosing Party (as shown by written records) and which were not acquired, either directly or indirectly, from the Disclosing Party; (iv) Information obtained from any third party which they acquired legally, and not by making a breach of any contractual or legal obligation referring to the information.  

7.3.- Each party undertakes, therefore, not to disclose the aforementioned confidential information in any way or in any form and not to use it for any purpose other than those strictly necessary for the execution of this contract. 

7.4.- Each party is responsible for the exact observance by its employees, consultants, and associates of the aforementioned confidentiality obligations.

ART. 8 - COMMUNICATIONS 

All communications between the parties relating to this Agreement must be made through the Farmina Pro Portal Dog Shelter or via email; the parties undertake to promptly notify any changes in email addresses.

ART. 9 - INTELLECTUAL PROPERTY RIGHTS

9.1. All Intellectual Property Rights in or related to the Company, its brands and products, the Farmina Pro Portal Dog Shelter and thereto related documentation and all parts and copies thereof shall remain exclusively vested with and be the sole and exclusive property of the Company and/or its affiliates, subcontractors or licensors. “Intellectual Property Rights” shall mean copyrights and related rights (including database, catalogue rights and photography rights), patents, utility models, design rights, trademarks, tradenames, trade secrets, know-how and any other form of registered or unregistered intellectual property rights.

9.2. This Agreement does not grant the Dog Shelter any Intellectual Property Rights in the Farmina Pro Portal Dog Shelter and all rights not expressly granted hereunder are reserved by the Company and/or its affiliates, subcontractors or licensors. This Agreement grants the Dog Shelter a limited, non-exclusive, non-transferable, and revocable license to use Farmina’s Intellectual Property Rights solely for the purposes of fulfilling its obligations under this Agreement, including but not limited to providing nutrition consultancy services, using the Farmina Pro Portal Dog Shelter, and displaying branding materials at the points of sale indicated in the preamble. All rights not expressly granted hereunder are reserved by Farmina and/or its affiliates, subcontractors, or licensors. The Dog Shelter shall not use Farmina’s Intellectual Property Rights for any other purpose without prior written consent from Farmina.

9.3 The Dog Shelter is not permitted to use the Farmina Pro Portal Dog Shelter or any content thereof for purposes other than described in this Agreement. The use of any kind of systematic retrieval, such as use of any robot, spider, web crawler, extraction software, automated process and/or device to scrape, copy and/or monitor any portion of the Farmina Pro Portal Dog Shelter is strictly forbidden. 

9.4. The Company is entitled to remove a Dog Shelter from the Farmina Pro Portal Dog Shelter with immediate effect and/or refuse or cancel any orders from a Dog Shelter if: (i) the Dog Shelter abuses the Farmina Pro Portal Dog Shelter service or causes any harm or detriment to the use of the Farmina Pro Portal Dog Shelter, the Company, its employees or partners, (ii) Company has reasonable belief of fraudulent acts by the Dog Shelter when using the Farmina Pro Portal Dog Shelter, (iii) the Dog Shelter places a false order or otherwise fails to comply with its obligations arising from this Agreement; (iv) there is reasonable doubt about the correctness or authenticity of the order.

9.5.- In the event of unauthorized use, reproduction, distribution, or any other infringement of Farmina’s Intellectual Property Rights by the Dog Shelter, Farmina reserves the right to seek compensation for all damages incurred as a result of such infringement. The damages shall include, but are not limited to, direct losses, loss of profits, reputational harm, and legal costs incurred in enforcing Farmina’s rights. The determination and quantification of damages shall be at Farmina’s sole discretion and subject to applicable laws.

ART 10 – AMENDMENTS

10.1.- Farmina reserves the right to amend, modify, or update the terms and conditions of this Agreement at its sole discretion. Any such amendments shall become effective upon written notification to the Dog Shelter via email or the Pro Portal Dog Shelter, specifying the changes and their effective date, which shall be no less than 30 days from the date of such notification.

10.2.- The Dog Shelter's continued use of the Farmina Genius Pet Center services or Pro Portal Dog Shelter after the effective date of any amendments shall constitute acceptance of such amendments. If the Dog Shelter does not agree with the amendments, the Dog Shelter may terminate this Agreement in accordance with Article 3 by providing written notice within 15 days of receiving the amendment notification.

10.3.- Farmina shall not be liable for any damages or losses incurred by the Dog Shelter as a result of amendments made in accordance with this Article, provided such amendments are made in good faith and in compliance with applicable laws.

ART. 11 – FORCE MAJEURE

11.1.- Neither Party shall be held liable for any failure or delay in the performance of its obligations under this Agreement if such failure or delay is caused by events beyond the reasonable control of the affected Party, including but not limited to acts of God, natural disasters, pandemics, war, terrorism, government actions, labor disputes, strikes, interruptions or failures of utility services (including electricity, water, or internet), cyberattacks, hacking incidents, software or hardware failures, or other technological disruptions.

11.2.- The affected Party shall notify the other Party in writing within 5 business days of becoming aware of the force majeure event and shall take all reasonable measures to mitigate its effects. If the force majeure event continues for more than 30 days, Farmina reserves the right to terminate this Agreement without liability by providing written notice to the Dog Shelter.

ART. 12 – LIMITATION OF LIABILITY

Farmina’s total liability for any claims, losses, or damages arising out of or in connection with this Agreement, whether in contract, tort (including negligence), or otherwise, shall be limited to an amount equivalent to the total profit earned by Farmina from the Dog Shelter under this Agreement during the twelve (12) months immediately preceding the event giving rise to such claim. Under no circumstances shall Farmina be liable for any indirect, consequential, punitive, or incidental damages, including but not limited to loss of profits, business interruption, or reputational harm.

ART. 13 - JURISDICTION AND RELEVANT LAW 

13.1.- Any dispute relating to the execution of this Agreement shall be addressed to the exclusive jurisdiction of the court of Amsterdam, the Netherlands. This Agreement shall be governed by and construed in accordance with the laws of the Netherlands.

13.2.- The Dog Shelter declares to specifically accept the following paragraphs, clause 2 (duration), 4 (Dog Shelter obligations), 5 (exclusive rights), 6 (data privacy), 7 (confidentiality), 8 (communications), 9 (intellectual property rights), 10 (amendments), 11 (force majeure), 12 (limitation of liability), 13 (jurisdiction and relevant law) and 14 (assignment).

ART. 14 – ASSIGNMENT

14.1.- The Company shall be entitled to assign all or any of its rights or obligations hereunder in whole or part to a subsidiary, an affiliate or successor or to a purchaser or acquirer of its business assets relating to the Farmina Pro Portal Dog Shelter, without the Dog Shelter’s prior consent.

14.2.- The Dog Shelter shall not be entitled to assign any of its rights or obligations hereunder in whole or part.