Terms and conditions - Vet loyalty program

Version January 2026

PREAMBLE

Farmina Pet Foods Holding B.V. (VAT no. NL859267131B01), a company established under the laws of the Netherlands, with registered office at Johan Huizingalaan 400, 1066 JS in Amsterdam, the Netherlands (“Farmina”) offers pet parents services dedicated to the nutrition, care, and well-being of their pets and accompanying pet food Products, wet, dry food and treats from the Farmina VetLife or N&D Lines.


These Farmina Product lines can also be recommended and sold to clients by veterinarians. In that context, Farmina has developed a Vet Loyalty Program (the "Program"), the terms and conditions of which are described below. 

ART. 1 - ELIGIBILITY

1.1. The Program is open for Veterinarians and Veterinarian Technicians, to the extent that they are members of the Farmina VetLife Portal (the “Member”). Farmina makes the Farmina VetLife Portal available to the Member, providing adequate training in its use and registration to the Farmina system. The use of the Farmina VetLife Portal by a Member is voluntary and free of charge. 

1.2. These terms and conditions, which will be accepted by the Member and be binding upon the latter, by using the Farmina VetLife Portal.

1.3. These terms and conditions shall not be deemed exclusive of any obligations to which a Member is at any time subject under the laws, professional statutes and deontological codes and norms applicable to the veterinarian profession, or incumbent to the Member in accordance with the honest practices and the general principle of good faith. Therefore, each Member undertakes and remains bind cumulative and in addition to these terms and conditions by every obligation and deontological conduct rules now or hereafter existing under the laws, professional statutes and deontological codes and norms applicable to veterinarian profession in the territory in which the Member is professionally active (the “Territory”) and it will not take any action that will or is reasonably likely to have a material negative impact on the reputation and/or goodwill of any competitor of Farmina or of any Product in existence or under development that competes with any Farmina Products from the range of VetLife or N&D Products (the “Products”) in the Territory.

1.4. The Member acknowledges that these terms & conditions do not impose on the Member the obligation to professionally endorse and promote exclusively the Products and the Member is and remains after accepting these terms and conditions free to professionally endorse and promote similar, equal or like products manufactured or distributed by any other entities or commercial platforms and distribution channels in the Territory.

1.5. Nothing in this Agreement shall prevent or limit the Member's enrolment, continuing or future participation in any contract or plan, program, policy or practice similar to the Program, provided by any competitor of Farmina in the Territory, nor shall anything herein limit or otherwise affect any rights as the Member may have under any contract or plan, program, policy or practice similar to the Program with the competitors of Farmina in the Territory. 
1.6. The Farmina VetLife Portal is only available to people over the age of 18 years. You may not register as a Member if you do not fulfill this requirement.

1.7. Farmina may engage its subsidiaries and/or affiliates to perform tasks and fulfill obligations relevant for this Program. Farmina shall remain fully responsible and liable for all actions and omissions of such subsidiaries and affiliates as if performed by Farmina itself.

ART. 2 - DURATION

2.1. The contract has an initial duration of one year from acceptance.

2.2. Upon expiration, the contract will be tacitly renewed under the same conditions from year to year, unless terminated by one of the Parties serving at least 30 days’ prior written notice by registered letter with return receipt and/or email with read receipt.

2.3. Either party may withdraw from the contract at any time, after the first renewal, with 30 days’ notice to be sent by registered letter with return receipt and/or certified email with read receipt.

2.4. Violation of one or more of the obligations referred to in Article 4 will entitle Farmina to terminate the Agreement with the Member with immediate effect.

ART. 3 - MEMBER OBLIGATIONS 

Each Member must ensure that it meets all legal requirements for professional practice. The Member, in recommending Farmina Products to its clients, undertakes to:

  • Follow the Farmina product training program offered by Farmina.
  • Use the Farmina VetLife Portal to make recommendations for Farmina Products to its clients.
  • Explain to its clients the free consultancy service that Farmina offers through its consultants.
  • Explain the benefits of Farmina Products to pet owners, and through the recommendation issued via the Farmina VetLife Portal. 
  • Obtain the customer’s consent for the collection of their personal data and insert their personal data into the Vetlife Portal, only and exclusively in the event that the customer has provided consent in accordance with applicable data privacy legislation.
  • Comply with all applicable laws and regulations, including but not limited to:
    • GDPR and other privacy and data protection laws for handling any personal data involved in marketing activities.
    • Directive 2005/29/EC on Unfair Commercial Practices and relevant local advertising laws.
    • Clearly disclosing the sponsored nature of any promotional posts in accordance with consumer protection and advertising guidelines.
  • Ensure that any representations made about the Products are truthful, accurate, and comply with consumer protection laws.
ART. 4 - EARNING CREDITS

4.1. Members will be awarded 250 credits for each recommendation of VetLife or N&D line Products made to a new customer of Farmina (i.e. a customer who enters the Farmina systems for the first time and confirms said recommendation through a purchase) by using the Vetlife Portal. For the same new customer, Farmina undertakes to grant an additional 50 Blue Points to the Member for each subsequent purchase of Farmina VetLife or N&D Products made by the customer, up to a maximum of the next 5 purchases per customer (total of 6 eligible purchases per customer).

4.2. When a recommendation has been issued via the Vetlife Portal, the client receives a discount coupon that can be used for the purchase of Farmina Products at any of the Farmina points of sale adhering to the validation program or on the farmina.com e-shop site.

4.3. The Blue Points mentioned in clause 4.2. can only be earned by the Member if:
  • The new customer purchases the Farmina products by validating the unique discount coupon code, received by the customer in the recommendation from the Member or in a nutritional plan received from Farmina based on follow up by a nutrition consultant.
  • The first purchase by the new customer starts within 30 days from receiving the unique discount coupon code;
  • The purchases are validated by the customer at any of the points of sale adhering to the Farmina validation program or on the farmina.com e-shop;
  • The recommendation and Product purchases are realized in the same country.

4.4. The maximum number of credits that a Member can earn per new customer is 500 blue points (for confirmed recommendation of N&D and VetLife Products and 5 subsequent Product purchases).

4.5. Farmina reserves the right to verify the validity of telephone and email contacts to which the recommendation has been transmitted to. A unique phone/email contact cannot be used for more than one recommendation. Farmina reserves the right to cancel any assigned credits if it detects any abuse, or suspects or detects that credits have been granted on incorrect grounds, for example and not limited to situations where a shared contact is not authentic or if the same contact is used more than once. 

4.6. Upon termination of the Agreement, all rights accrued by the Member in accordance with clause 4.2.-4.4. will expire and no new entitlements will accrue to the Member.

ART. 5 - REDEMPTION OF CREDITS

5.1. Total credits accumulated by a member can be seen through the Farmina VetLife Portal. Blue Credits are valid until the 31st of December of the year following the year in which they were awarded (for example, credits obtained in February 2026 will expire on 31 December 2027); unused credits will automatically expire after this period and cannot be reinstated. Expired credits are forfeited without compensation. Farmina reserves the right to amend or supplement Program rules, including Blue Credit earning or redemption procedures or expiration terms, with thirty (30) days’ notice through the Portal or by email.

5.2. Credits accumulated in the Program may be redeemed for rewards including subscriptions to national and international veterinarian congresses and events identified by Farmina. Additionally, credits may be redeemed through the VetLife portal, where veterinarians can convert their Blue Credits into coupons accepted by designated local partners for clinical materials, diagnostic tests, and services. The specifics of the redemption process with local partners will be country-dependent, reflecting the agreements and operational practices established in each market. Farmina shall facilitate the redemption process by directing veterinarians to partners’ websites via the Portal, while partners will invoice Farmina’s business unit on a monthly basis. Farmina reserves the right to amend the list of eligible rewards, authorized partners, and redemption procedures at its discretion, with due notice to Program members.

5.3. A specific list of available congresses, events, and local partner rewards will be shared with the Members via the Farmina VetLife Portal. The maximum number of registrations available for each event/congress can be set by Farmina.

5.4. Redemption procedures may vary by reward type. If a Member wants to join a congress or event using the credits, he/she must contact the relevant Farmina Vet Representative or follow the instructions on the Portal, who will check the available balance of credits of the Member in the Farmina VetLife Portal and available seats for the event or congress, and will issue the required congressional or event registration, cancelling the number of credits required to participate in the congress or event. For coupons with local partners, the redemption process is mentioned in the Portal.

5.5. The Farmina credits earned by a Member are not transferable and can only be used by the Member to whom the credit was issued within the validity period defined in clause 5.1.

5.6. Farmina may ask the Member for an identity document or some other means of identification, to verify the identity of the individual using the credit. 

ART. 6 - CONFIDENTIALITY 

6.1. Both Farmina and each Member undertake to guarantee the confidentiality of the protected and confidential information communicated by the other party and related to the scope of the Program; "confidential" refers to all information communicated and/or received in any written, verbal, electronic form, by direct vision or any other intelligible form, including those that pass through the data processing and transmission equipment, consequently and as a result of this contract. More specifically, these must be understood, albeit by way of example, as information regarding the organization of Farmina; the services offered by Farmina; commercial information and customer management policy; the management and performance of Farmina; Farmina's relations with third parties, financial and marketing data, software programs, etc. 

6.2. Confidential does not include (i) information which, at the time of their disclosure, was published or generally known to the public; (ii) Information which, after being disclosed by the Disclosing Party to the Receiving Party, gets published or become generally known to the public in any other way except by making a breach of the provisions of these terms and conditions; (iii) information which was in the possession of  the Receiving Party at the time of their disclosure by the Disclosing Party (as shown by written records) and which were not acquired, either directly or indirectly, from the Disclosing Party; and (iv) Information obtained from any third party which they acquired legally, and not by making a breach of any contractual or legal obligation referring to the information.  

6.3. Farmina and each Member undertake, therefore, not to disclose the aforementioned confidential information in any way or in any form and not to use it for any purpose other than those strictly necessary for the execution of the Program. 

6.4. Farmina and each Member are responsible for the exact observance by their employees, consultants, and associates of the aforementioned confidentiality obligations.

ART. 7 - COMMUNICATIONS 

All communications between the parties relating to the Program must be made through the Farmina VetLife Portal or via email; the parties undertake to promptly notify any changes in email addresses. 

ART. 8 - INTELLECTUAL PROPERTY RIGHTS 

8.1. All Intellectual Property Rights in or related to Farmina, its brands and Products, the Farmina VetLife Portal and thereto related documentation and all parts and copies thereof shall remain exclusively vested with and be the sole and exclusive property of Farmina and/or its affiliates, subcontractors or licensors. “Intellectual Property Rights” shall mean copyrights and related rights (including database, catalogue rights and photography rights), patents, utility models, design rights, trademarks, tradenames, trade secrets, know-how and any other form of registered or unregistered intellectual property rights.

8.2. These terms and conditions do not grant a Member any Intellectual Property Rights in the Farmina VetLife Portal or website and all rights not expressly granted hereunder are reserved by Farmina and/or its affiliates, subcontractors or licensors. These terms and conditions grants the Member a limited, non-exclusive, non-transferable, and revocable license to use Farmina’s Intellectual Property Rights solely for the purposes of fulfilling its obligations under these terms and conditions, including but not limited to providing nutrition consultancy services, using the Farmina VetLife Portal. All rights not expressly granted hereunder are reserved by Farmina and/or its affiliates, subcontractors or licensors. The Member shall not use Farmina’s Intellectual Property Rights for any other purpose without prior written consent from Farmina.

8.3. Members are not permitted to use the Farmina VetLife Portal or any content thereof for purposes other than as described in these terms and conditions. Use of any kind of systematic retrieval, such as use of any robot, spider, web crawler, extraction software, automated process and/or device to scrape, copy and/or monitor any portion of the Farmina VetLife Portal is strictly forbidden. 

8.4. Farmina is entitled to remove a Member from the Farmina VetLife Portal with immediate effect and/or refuse or cancel any credits of a Member if: (i) the Member abuses the Farmina VetLife Portal or causes any harm or detriment to the use of the Farmina VetLife Portal or the partners of Farmina or Farmina’s employees, (ii) Farmina has reasonable belief of fraudulent acts by the Member when using the Farmina VetLife Portal, (iii) the Member places a false prescription or otherwise fails to comply with its obligations arising from these terms and conditions; (iv) there is reasonable doubt about the correctness or authenticity of a prescription. 

8.5. In the event of unauthorized use, reproduction, distribution, or any other infringement of Farmina’s Intellectual Property Rights by the Member, Farmina reserves the right to seek compensation for all damages incurred as a result of such infringement. The damages shall include, but are not limited to, direct losses, loss of profits, reputational harm, and legal costs incurred in enforcing Farmina’s rights. The determination and quantification of damages shall be at Farmina’s sole discretion and subject to applicable laws.

ART. 9 – DATA PRIVACY

9.1. The Member guarantees, for itself and for its staff, that the activity regarding the collection and use of customer personal data via the Farmina VetLife Portal will comply with current data privacy legislation and expressly agrees not to use the aforementioned data for other purposes than described in these terms and conditions.

9.2. The Member guarantees and indemnifies Farmina of any and all charges, including legal fees, in the event of claims or damages by customers, for the violation of the privacy legislation by the Member and/or its employees.

9.3. In the event of a personal data breach, the Member shall notify Farmina in writing within 24 hours of discovering the breach. The notification must include all relevant details of the breach, including but not limited to: the nature of the breach, the categories and approximate number of data subjects affected, the categories and approximate number of data records concerned, and any measures taken or proposed to address the breach and mitigate its possible adverse effects. The Member shall cooperate fully with Farmina in managing and resolving the breach, including providing any additional information requested by Farmina and assisting in any required notifications to data protection authorities or affected individuals.

9.4. The Member hereby explicitly consents to Farmina processing and/or storing personal data, collected through the Farmina VetLife Portal and the Farmina website (farmina.com), worldwide, exclusively within Farmina's entities and service providers necessary for the business. Farmina will implement appropriate safeguards to ensure the security and privacy of this data.

ART. 10 – AMENDMENTS

10.1. Farmina reserves the right to amend, modify, or update the terms and conditions of these terms and conditions at its sole discretion. Any such amendments shall become effective upon written notification to the Member via email or the Farmina VetLife Portal, specifying the changes and their effective date, which shall be no less than 30 days from the date of such notification.

10.2. The Member’s continued use of the Farmina VetLife Portal services after the effective date of any amendments shall constitute acceptance of such amendments. If the Member does not agree with the amendments, the Member may terminate his membership by providing written notice within 15 days of receiving the amendment notification.

10.3. Farmina shall not be liable for any damages or losses incurred by the Member as a result of amendments made in accordance with this Article, provided such amendments are made in good faith and in compliance with applicable laws.

ART. 11 – FORCE MAJEURE

11.1. Neither Party shall be held liable for any failure or delay in the performance of its obligations under these terms and conditions if such failure or delay is caused by events beyond the reasonable control of the affected Party, including but not limited to acts of God, natural disasters, pandemics, war, terrorism, government, legal or regulatory actions, labor disputes, strikes, interruptions or failures of utility services (including electricity, water, or internet), cyberattacks, hacking incidents, software or hardware failures, or other technological disruptions.

11.2. The affected Party shall notify the other Party in writing within 5 business days of becoming aware of the force majeure event and shall take all reasonable measures to mitigate its effects. If the force majeure event continues for more than 30 days, Farmina reserves the right to terminate this Agreement without liability by providing written notice to the Member.

ART. 12 – LIMITATION OF LIABILITY

Farmina’s total liability for any claims, losses, or damages arising out of or in connection with these terms and conditions, whether in contract, tort (including negligence), or otherwise, shall be limited to an amount equivalent to the total profit earned by Farmina from the Member under these terms and conditions during the twelve (12) months immediately preceding the event giving rise to such claim. Under no circumstances shall Farmina be liable for any indirect, consequential, punitive, or incidental damages, including but not limited to loss of profits, business interruption, or reputational harm.

ART. 13 - JURISDICTION AND RELEVANT LAW 

13.1. Any dispute relating to the use of the Program or the Farmina VetLife Portal shall be addressed to the exclusive jurisdiction of the court of the seat of Farmina. Relevant law should be the law of the place where, at the time of acceptance of the offer, the seat of Farmina was located. 

13.2. The Member declares to specifically accept the following paragraphs, 1 (eligibility), 2 (duration), 3 (member obligations), 4 (earning credit), 6 (confidentiality), 7 (communications), 8 (intellectual property rights), 9 (data privacy), 10 (amendments), 11 (force majeure), 12 (limitation of liability) and 13 (jurisdiction).

ART. 14 – ASSIGNMENT

14.1. The Company shall be entitled to assign all or any of its rights or obligations hereunder in whole or part to a subsidiary, an affiliate or successor or to a purchaser or acquirer of its business assets relating to the Farmina VetLife Portal, without the Member’s prior consent.

14.2. The Member shall not be entitled to assign any of its rights or obligations here under in whole or part.