UGC Terms & Conditions for Key Opinion Leaders

UGC Terms & Conditions for professionals

1 - Eligibility and Authority
Participation is limited to official Farmina KOL entities (e.g., retailers, veterinary clinics, professional partners) legally registered in their jurisdiction and represented by an individual aged eighteen (18) or over with authority to bind the entity.

2 - Originality and IP Warranty
The KOL entity warrants that all submitted content and associated materials are original or duly licensed. The entity indemnifies Farmina against any third-party claims of IP infringement.

3 - Content Restrictions
All submissions must respect Farmina’s commitment to scientific accuracy, animal welfare, intellectual‐property rights, and brand integrity. Accordingly, content may not include any depiction or encouragement of animal mistreatment, neglect, or unsafe handling; any language or imagery that is defamatory, discriminatory, harassing, obscene, violent, or hateful; or any health or nutritional assertions about Farmina products that exceed the scope of Farmina’s official product documentation or peer‐reviewed scientific evidence. Submissions must not incorporate, reference, or reproduce any third-party trademarks, logos, copyrighted materials, patented processes, or proprietary designs unless the contributor holds a valid license or written permission. Content that endorses or refers to competing pet-food brands or products, that contains misleading or deceptive statements about ingredients, benefits, origin, or quality, or that could damage Farmina’s reputation or otherwise violate applicable laws (including data protection laws, advertising standards, and animal-welfare legislation) is strictly prohibited. Farmina reserves sole discretion to determine whether any submission breaches these restrictions.

4 - Intellectual Property License
The KOL entity grants Farmina Pet Foods Holding B.V. and its subsidiaries a perpetual, worldwide, royalty-free, irrevocable, transferable, sublicensable, non-exclusive license to use, reproduce, modify, and distribute the content for any commercial, promotional, or educational purpose. The entity may revoke this license prospectively by written notice to Farmina’s Legal Department; revocation does not affect prior uses.

5 - Scientific Accuracy and Professional Standards
KOL submissions must adhere to the same scientific accuracy requirements as for individuals, and must reflect professional standards of animal care. References to competing products or services are prohibited.

6 - Data Protection
Farmina will process any personal data of individuals appearing in entity submissions in compliance with applicable data protection legislation. The KOL entity confirms it has obtained all necessary consents and will provide proof upon request.

7 - Moderation, Audit, and Removal
Farmina reserves the right to review and approve or reject any submission at its sole discretion. Reasons for rejection include, but are not limited to, non-compliance with these Terms, poor quality, or potential legal risk. 

8 - Governing Law
These Terms are governed by Dutch law and any dispute shall be submitted to the exclusive jurisdiction of the courts of Amsterdam.